Smucker’s Jam & Jif Peanut Butter: The J&PB
It’s actually different.

We created a 100% totally new sandwich, and flipped the culinary world on its bread.

Press:
Muse By Clios, Roast Brief, Little Black Book, Ad Age, The Stable, Ads Of The World, Campaign Canada, Strategy Online, Ad Stasher

Credits:
Executive Creative Director: Kohl Forsberg
Creative Director: Tyler McKissick