JIF: 1,300 PEANUTS
To make sure people never forget that there are 1,300 peanuts in a jar of Jif, we had them text the word "peanut" 1,300 times to win one.
Awards:
CMA Awards | Gold | Innovative Media
Marketing Awards | Gold | Digital, App/Mobile
ADCC Awards | Silver | Digital, Mobile
ADCC Awards | Bronze | Direct, Digital and Online
Applied Arts | Winner | Brand Activation Campaign - Campaign
Applied Arts | Winner | Mobile/Tablet - Single
Applied Arts | Winner | Promotional Collateral - Series
Communication Arts | Winner | Digital Advertising
Communication Arts | Shortlist| Non-Traditional Advertising
Strategy AOY | Silver Contributor
LIA Awards | Finalist | Direct Creativity On a Budget
Campaign AOY | Shortlist | Experiential
Press:
Glossy, Roastbrief, Campaign Canada, Campaign USA, Strategy, Mediapost, Thestable, Adnews, Activationideas, Packaging
Credits:
Creative Director: Kohl Forsberg
Team: Francin Cruz, Danielle Zablocki, London Choi
